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How Many Days Are Sufficient to Tours in Sri Lanka

When you think of visiting Sri Lanka as your next travel destination, the above question is the very first question you will get. This is a difficult question as Sri Lanka has a lot to offer to a traveller. (Please read about a detailed article on travel in Sri Lanka) As a travel professional, I have designed a tour programme of 31 nights which had only Jaffna & Sigiriya for 3 nights but rest are either 2 nights or single night stays. Therefore, I know for a fact that you can even have a few months of a busy travel schedule visiting various places around Sri Lanka. Based on air travel time and the type of your travel, I would like to make following suggestions on sufficient days to visit Sri Lanka If you are a regular visitor ( Business visit or regular beach holiday maker) or a person who lives in a country where you can reach Sri Lanka within 3 hours of flight time, then, you can have short trips to visit some iconic places located all around the country. I would say 3-4 days are enough for a short holiday.  If you are a holiday maker who is looking to have a memorable experience for your annual long holiday and you are going to have a long flight which may take more than 6-7 hours air travel time, it is recommended to allocate 10-14 days minimum to have the best experience in Sri Lanka.  Alternatively, let me suggest what sort of tours you can have based on the allocated time period to travel in Sri Lanka. Please note that I have the following assumptions when writing this article. Any leisure stays are not counted (Beach or Hill Country) during the tour. All these suggestions are for generic tour plans in Sri Lanka. Suggestions are to cover major attractions but off the beaten sites have suggested only after visiting  the main sites. The tour suggestions are not specialised to wildlife or culture but mix of everything. It is advised to customise any of your travel plans to suit your exact requirements. All the tour suggestions will start from Colombo or Airport and ending at Colombo or Airport Day Tours in Sri Lanka If you have only one day to visit the country, there are enough Day excursions available. If we assume that you are in a transit stay or having one day break after a business visit to Sri Lanka, you have the following options. Colombo City Tour Galle & Bentota visit Pinnawala & Kandy Cultural & Religious places around Colombo Negombo City Tour Cave temple visit in Western Province 1 Night / 2 Days Tours in Sri Lanka Again, 2 days might be too short to visit Sri Lanka, however you can stay one night outside of Colombo / Airport and have a great experience in Sri Lanka. Some of the great 1night / 2 days travel ideas in Sri Lanka are given below. Sigiriya & Polonnaruwa cultural & wildlife exploration Kandy the mid-hill tour Yala & Galle visit Hill Country & Highlands Tour in Nuwara Eliya In depth study of City of Colombo Explore the untouched Cultural Sights of North Central Province 2 Nights / 3 Days Tours in Sri Lanka 2 nights stay in Sri Lanka can be an option where you can have a glimpse of the beautiful Sri Lanka. If you would like to visit many places, you can stay in 2 places for the 2 nights or else you can stay in one place and visit the places. Both ideas are given below. There are few cultural and wildlife hotspots in Sri Lanka where you can stay 3 days (2 nights) and explore the areas. Especially, ancient kingdoms of the country were located in the Northern central dry zones and you could visit the area by staying at the same place. Hill countries also have many things to offer to enjoy within a shorter period. South of Sri Lanka is also one of the best options. Travel 2 nights staying in a single place   Stay Colombo – Visit Galle & Kandy Stay Sigiriya – Visit Sigiriya, Polonnaruwa and Anuradhapura Stay Kandy – Visit Kandy & Sigiriya Stay Kandy – Visit Kandy & Nuwara Eliya Stay Galle – Visit Mirissa, Bentota, Kanneliya Rainforest Travel 2 nights, Staying in two seperate places Anuradhapura & Sigiriya Sigiriya & Kandy Kandy & Nuwara Eliya Kandy & Knuckles Yala & Galle Sinharaja & Galle Kitulgala & Ella Riding by train the scenic mountain track from Nuwarelia to Colombo Travel in Sri Lanka within 5 Nights / 6 Days You can arrange your 5 nights tour in Sri Lanka in various ways. Some of the ideas are given below. Have a glimpse of the most famous tourist attractions in Sri Lanka. Sample itinerary has been published on our website in Discover Sri Lanka – 5 nights. This is a generic itinerary to follow and you will have a tight schedule. Since you are covering lots of areas, the travelling time is also high. However, the itinerary covers most of the famous sights such as Sigiriya, Polonnaruwa, Kandy, Nuwaraeliya and Galle. Explore the northern parts of Sri Lanka. Far north of Sri Lanka is comparatively unexposed due to the civil war in Sri Lanka. Main city in north of Sri Lanka is Jaffna which is located in the peninsula, the area has different experiences to offer to its visitors not only geographically, but also culturally and socially too. Jaffna and northern province is predominant by hindu culture whereas southern part by Sinhala buddhist culture in Sri Lanka. Spending 3 nights in Jaffna and 2 nights in other places such as north central province or north west beach would be a great idea. Historical Hotspots in North Central province and Eastern province Historical ruins of the ancient civilisation of Sri Lanka mainly located in north central and eastern provinces in Sri Lanka. If you are a fan of history, heritage, and culture visiting

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Choosing a Rent a Car & a Driver in Sri Lanka

After thorough research for your next holiday destination, you have finally decided on the beautiful tropical island of Sri Lanka. You must have used OTAs to reserve your accommodation, and of course, your itinerary can be developed based on various itineraries available online. The next step is crucial: rent a car with a driver/guide in Sri Lanka to take you around the country. Before searching for a driver/guide in Sri Lanka, please take 5 minutes to read about the general practices in car and driver/guide hire in Sri Lanka. The tourism industry is one of the main industries in Sri Lanka and provides a livelihood for many people. You can find some qualified individuals from government institutes, as well as some experienced people who may not have formal qualifications but possess valuable on-the-ground knowledge. As someone connected to the industry, I know that qualifications are just one point to consider, but not a must. The Sri Lanka Institute of Tourism & Hotel Management is the sole body to train guides and chauffeur guides in Sri Lanka. Once the extensive training is passed by an applicant, he or she becomes a Sri Lanka Tourism Development Authority (SLTDA) certified personnel, ensuring a certain level of professionalism and knowledge. These guides fall into two categories: SLTDA Certified Guides National Tourist Guides: They typically handle large groups and travel in tourist coaches with a dedicated driver and a helper. Chauffeur Tourist Guides: These guides cater to small groups and parties of 1 to 7 people, conducting tours in air-conditioned cars (maximum capacity 2 people), similar to Toyota flat roof (maximum up to 4 people) and similar to Toyota high roof (maximum up to 7 people) with the guide serving as the driver. SLTDA Certified guides are well-equipped to provide comprehensive services. They have completed the guide course conducted by The Sri Lanka Institute of Tourism & Hotel Management (SITHM), allowing them to drive, guide at formal cultural sites, and offer a fluent English language experience. They also possess extensive knowledge of the country’s geography. English Speaking Drivers. These are individuals who have been in the industry but are not qualified. The majority of service providers belong to this group. Proficiency in English may vary, and you can find both skilled and unskilled individuals. Some drivers go the extra mile to provide exceptional service. Drivers. Drivers who are not proficient in languages other than their mother tongue often work alongside qualified guides to offer assistance to tourists. If you are traveling in a coach, apart from the national guide, there will be a driver and a helper. Language Specialized Chauffeur Guides. Language-specialized guides are proficient in languages other than English and the local language. They may either drive the vehicle themselves or travel with a driver. Due to the high demand for their services, their fees can be on the higher side. How Can You Select a Better Driver/Guide? Now that you’re aware of the options available, here’s how you can choose the best guide or driver for your Sri Lankan adventure: Booking through a Travel Agent or DMC: If you’re booking your trip through a travel agent or Destination Management Company (DMC), they will connect you with local guides who are experts in their regions. These professionals have established relationships with the company, ensuring a seamless experience. Independent Travelers: If you’re planning your tour independently, start by selecting the type of guide or driver you prefer. Then, do thorough research to find the right person. Look for online reviews on platforms like TripAdvisor and Google Reviews, or check out their social media profiles on Instagram and Facebook. Recommendations: Social media groups often recommend drivers and guides. Ensure that the recommendations come from trusted sources or reputable accounts to make an informed decision. Can You Self-Drive in Sri Lanka? Driving on Sri Lankan roads is not the best experience unless you are well-experienced in driving in a country in South Asia. Anyway, you can find self-drive tuk-tuks and scooters to travel around the country, but it is tough to find a car, van, or any luxury vehicle mainly due to the insurance facilities. Finally, choosing the right guide or driver is a crucial part of ensuring a memorable and enjoyable experience in Sri Lanka. Whether you opt for a certified guide, an English-speaking chauffeur guide, or a language specialist, carefully consider your needs and do your research. By following these tips, you’ll be well-prepared to embark on a journey filled with cultural richness, natural beauty, and unforgettable memories in Sri Lanka. Rent a car with a driver in Sri Lanka and confidently explore this beautiful island.

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Suitable Clothes to Wear When Travelling in Sri Lanka

Yes, it is one of the last things to think about if you are planning to visit a tropical country. No big jumpers, no winter coats, no body warmers, and no duvets are needed if you are traveling to Sri Lanka. Trust me, you can survive with just shorts and skinnies if you are not traveling to the hill countries. The worst it can get there is just below 10 degrees Celsius at night. During the rainy season, it won\’t be too cold anywhere in the country. Therefore, make sure to have light clothes and a lighter bag to enjoy the tropical atmosphere. Most importantly, why not try your best fashions during this fantastic holiday season? Keep in mind, there might be some restrictions to cover your body when you visit temples. There are a couple of things to remember if you wish to travel to some of the rich cultural destinations of the country. Since most of these areas are religious—Buddhist or Hindu-related places—you might be asked to cover up if you are wearing shorts or skinnies. This is a strict rule when you visit the Temple of the Tooth Relic in Kandy, Dambulla Ancient Temple, and historical temples in Polonnaruwa and Anuradhapura. My advice is to enjoy the weather as much as you can and keep a separate sheet or cloth to cover up your body whenever needed. Beaches and swimming pools are going to be the best experiences of your holiday in a tropical paradise. Make sure to have all your swimsuits and bikinis ready with the relevant cosmetics. The average temperature can be from 25 to 33 degrees Celsius during a sunny day on the beach. It’s well enough to get your skin tanned, so remember to have sun protection cream with you too. This is just general advice about the clothes to pack when you are coming to Sri Lanka for a holiday, but this can vary according to the particular itinerary you get from your tour operator. At Tara Travels, we advise our clients individually about their itineraries. We are happy to share our experiences if you need any. Feel free to comment below or just drop us an email at info@taratravels.co

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Destination Promotion in a Digital Era

Destination promotion is vital to develop the tourism industry in a country. Digital Technology has reshaped the entire process of destination promotions. I recently had a chance to interview a Swiss millennial couple who is travelling in Sri Lanka. The boy is passionate about Kite Surfing and the girl is going to learn Kite Surfing while in Sri Lanka and she wanted to travel to India as she likes to explore culture & heritage. They have got to know about the Kalpitiya area from a Swiss religious Television channel and then he has searched for pictures on Instagram and YouTube for videos. He has read reviews on TripAdvisor prior to confirming his visit to Sri Lanka. Apparently, during the specific time of the year is holiday for those youngsters and they usually search for their next Kitesurfing spot in the World as soon as they finished their holidays. He has been to a number of countries like that and he is expecting to have 7 days on Kitesurfing in Kalpitiya and 7 days touring around the country. He will be posting a number of pictures on Instagram and write review about hotels and places he is visiting in Sri Lanka as a help to the travellers like him. As I specifically asked him his review will definitely influence Sri Lankan visits of at least 5-10 their close friends. As a travel industry professional who following ongoing trends in the industry, I have come across the news items of a number of international Tourism Promotional activities done by SLTPB except for anything about online destination marketing campaigns. There are a number of destination promotional roadshows are organised, headed by the minister. The national digital marketing campaign is to keep postponing. A recent interview published in Financial Times with the regional head of TripAdvisor stated that how simple the campaign is needed to be. She is simply saying create stories as much as you can. Make it genuine and helpful to others. I think officials want to know, how many millions does this cost? I would say without spending a cent, Sri Lanka can start its innovative digital marketing campaign. Unfortunately, this is Sri Lanka, officials only like to see its balanced budget sheets only. One of the eye-catching digital media campaign “Incredible India” recently launched its latest digital marketing campaign as “The Great Indian Blog Train” which is to create web contents by giving bloggers to have a luxury train ride in India. TripAdvisor Destination Marketing Head – Asia Pacific Sarah Mathews exactly proposing a similar activity from Sri Lankans too. Of course, India is on the right track. Why can’t Sri Lanka run a Destination Marketing Campaign on digital media? According to a well-known marketing professional in the country, the committee set up to develop a Destination Marketing Strategy to Sri Lanka, none of those members has a single active social media account. All those are good at wealth accumulation, but not in the digitalised world. Competition of the travel & tourism industry is not on hunting of foreign agents now. It is highly digitised and destination promotion needs to be on the digital world. Millennial and post-millennial travellers highly depend on online but not on paid advertisements. The digital world is genuine and cheap quality products do not survive on it. We need to get ready for the digital era by producing some genuine products first. Unreasonable commission schemes and tourist’s traps won’t benefit at all. Probably they can cheat on Indian or Chinese large group travellers, but only until they get noticed. Willgoto, World travel directory and travel guide for a detailed travel guide. The digitalising of the Sri Lankan Tourism need to start from the ground. There are enough professionals and private companies who can run a fabulous digital marketing campaign. One of an Indian Travel company based in Sri Lanka has handed over their website development to a local company for a high cost while they can develop it in India at least 5 times less than the price they pay to the Sri Lanka company. But the company is wise and has a long-term plan. Sri Lankan authorities who are waiting to launch its digital marketing plan need to look at those examples too. This is destination marketing and it is not merely a product, it is consists of culture, society, language at so many identities which could be understood only by Sri Lankans. Sri Lanka is digitised enough. But it is a huge question whether the Travel & Tourism sector is digitalised enough or not. The discussion needs to be heard in a much higher voice than it is now. FeelSL Holidays, a family-run boutique tour operator in Sri Lanka, has been rebranded as Tara Travels. The FeelSL Holidays website is currently disabled, and all content has been transferred to the newly launched Tara Travels website. While all content will be updated with current information, certain quality content concepts originally published on FeelSL will be retained on the Tara Travels website.

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Ani Villa , Sri Lanka – Make the Stay Perfect

In order to make a thing perfect, every little space need to be filled. When it comes to the hospitality it does matter. Otherwise you will keep some memories but you will feel that you did not get what you expected. “Ani Villas: It’s all yours” is a concept of make things perfect and beat your expectations. Ani Villa – Sri Lanka, the world renowned brand is in Sri Lanka to offer its ultra luxury facilities with Sri Lankan hospitality services. Lets Start – Heading to down south town Dikwella, Sri Lanka. Where can we start? May be from architecture…. No… Let’s have a simple start….. You may come after a long flight and a long drive and of course to a different country. Home is far and you need to refresh yourself so badly. I am sure a friendly Sri Lankan smiley face will comfort you first. That helps you to get down from your vehicle. But at “Ani Villa – Sri Lanka” that is just a start of welcoming you. Lighting an oil lamp by all your friends and family is the best feeling of welcome I have ever had. Noise of the sea at dark atmosphere with small bulbs all around the garden will give you one of the best initial impressions. Pleasant and active group of staff led by General Manager of Ani Villas – Sri Lanka, Yeshi Phuntsho start their service right after they receive your inquiry. They are in a mode to give their best service to you. Familiarising the place and creating meals, excursions, special arrangements, will feel you like they are staying in your place. Of course it says clearly “It’s all yours” Stay at Ani Villa Scenic view of my bed room is the most amazing thing in this property for me. I really love to have a long view from my bed room. Amazing sight of beautiful Indian Ocean’s horizon is the best for a energetic morning. Tropical Sri Lankan down south may be difficult without Air conditioning even with the sea breeze, comfortable extra-large rooms with spread air-conditioning machine may feel like you are waking up in a spring morning. I had a chance to visit a few rooms where my friends stayed. The common thing in all of them was focusing on stunning ocean and securing the privacy. Renowned seaside boutique property architecture Reda Amalou and his team on AW2 has given extra value to the Sri Lankan ocean giving unique sight of the ocean to the guests who are staying in the property. All the rooms and common areas like bar, living pavilions, event pavilions and other places have located in the perfect place to get the best view and matching to the uneven landscape. If you are staying in the property, you do not see the staff everywhere like in a star class hotel. But whenever you need them, one of 30 members with you in a second in a happy to serve mode. Positivity among the staff of Ani Villas is exceptional. I am sure the beautiful swimming pool and surrounding area is the place you spend most of your time here. The perfectly designed infinity swimming pool is not only comforts you but gives you a stunning photographic view. If you are a sunbathing fan, this is one of the ideal places, and a cold beer or properly made cocktail from Achala from the bar will entertain you throughout the day. It is absolutely All Yours. Any type of food and a huge collection of liquor and wines are all of them to you. I am sure anyone will fine a great homemade food collection including Jam, Marmalade, and ice-creams. They are precisely homemade as the well-experienced chef Cyril and the team enthusiastically make them inside the premises. They are happy to make any special dishes upon your request. The all-inclusive availability of smart TVs in your bedroom is another great thing in this place. You have several Satellite TV channels and Netflix to enjoy and more especially unlimited download on the i-tune store is quite interesting as well. High-speed internet in each room will never let down your expectations.   Ani Villa – Luxury oceanfront villa in Dickwella in Sri Lanka can be booked on a villa basis. There are two separate villas, the larger one is Villa Monara with 8 bedrooms and a minimum of 6 bedrooms need to be booked. Villa Divia contains 7 bedrooms and a minimum of 4 bedrooms need to be booked. The price range starts from $ 3750 and $ 15000 for the entire property during the peak time. End.. At the end of the review let me finish with the fascinating story behind this ultra-modern luxury villa. Tim Reynolds, the founder of Jane Street Capital (a global proprietary trading firm) changed his life when he met artist Anthony Waichulis with the concept of “Great artists aren’t born, they’re educated”. He started Ani Art Academy and Ani Villas were established to fund this amazing art academy. You can find Ani Art Academies wherever you find luxury Ani Villas. Sri Lankan Ani Art Academy is being built at the moment. They conduct a year-intensive art curriculum at the academy. There are several renowned artists have been already made from these academies in the world. (The writer stayed at Ani Villas as a familiarisation tour organised for a travel agency on December 2016) FeelSL Holidays, a family-run boutique tour operator in Sri Lanka, has been rebranded as Tara Travels. The FeelSL Holidays website is currently disabled, and all content has been transferred to the newly launched Tara Travels website. While all content will be updated with current information, certain quality content concepts originally published on FeelSL will be retained on the Tara Travels website.

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OTA’s Can Not Replace Human Touch of Travel

The human touch of travel is a challenge with rising online travel agents. This article shows 5 solid reasons that the human touch of travel cannot be replaced. As a tour designer who handles direct enquiries from holidaymakers from all around the world, I face a huge challenge of beating out OTA’s that sell cheap travel packages without knowing anything about the destination. This article is about the reasons why human touch of travel cannot be replaced with robots during the era of online systems taking over most of the commercial activities of the world. I agree the fact that OTAs are becoming a huge challenge to traditional travel agencies especially among the travel & tourism tech innovations at a higher level and growing faster. But my argument is that Human Touch of Travel will not be replaced but the value of the position will be enhanced by the tech disruption happening in the industry. WL – WebLinks Directory   These are some points to prove that the human touch of tailor-made holiday designs are not going to be erased until artificial intelligence (AI) machines can fully replace humans. 1. Paintings did not replace the camera There is a famous saying that once the camera is invented, paintings will no longer be valid in art. But did it happen? What happened was artistic paintings took a different artistic formation where the pictures from a camera cannot be replaced. The value of the paintings was increased while some areas covered by paintings were replaced by the camera, because of that the value of the human touch has increased in drawings. 2. ‎The human touch of production is replaced but the value of human touch has gone up. Wherever human engagement is replaced by technology has increased the value of the human touch while adding a premium value to the product. If you need a custom-made product, human touch is essential. If you are a person who enjoys the same product which has been produced in a factory with thousands of identical products, you might not need the human touch. But if you need something unique and carefully matched with your specific requirements, you need the human touch to customize your product. For example, handmade cars to handmade jewellery or handmade clothes have a premium value. Likewise, tailor-made holidays will become a premium product in the travel industry soon. 3. ‎Culture can not be replaced by experience-sharing One of the most interesting changes in the travel and tourism sector in the recent past is travellers are eager to experience the local culture. Experience is not merely visiting a place but living it. This is not a novel concept but the benchmark that changes the traditional method from travelling to visit sites to get a life experience. User-generated content or any ready-made packages cannot provide the real experience the person needs unless it is provided by an experienced human being. That is human touch of travel is filling the gap of the industry. 4. ‎Professional knowledge can not be replaced by general knowledge User-generated travel reviews are guiding methods used by online travel agents. There may not be any human touch until the client comes to the specific destination. But can we always depend on user-generated content? Then Wikipedia must have replaced all the professions even including medicine, engineering or nuclear science. Likewise, thorough professional knowledge about a destination, accommodation or excursions cannot be replaced by reviews; probably they can guide the holidaymakers. But when it comes to decision-making, anyone who is eagerly waiting for a holiday might not be willing to risk their plans by depending on unfiltered sets of ideas rather than professionals who design tailor-made holidays. 5. ‎Human touch can not be replaced by a robot Finally, there is a limit to technology. Of course, some hard labour work accomplished by humans can be replaced by technology. But using the knowledge in any industry will not be able to replace the human in the near future. Likewise, traditional holiday package selling will be easily overtaken by OTAs shortly. Lack of creativity in the industry will make a chaos to the traditional mass sellers who are trying to beat the market only by prices. But the human touch in the travel and tourism industry will not only be replaced but the value also will grow up in future.

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Sustainable Development Goals & Sustainable Tourism

Introduction to Sustainable Development Concept of “Sustainable Development” was developed due to a number of shortcomings of the classical development strategy used during & post industrial revolution. (Source). Continuous high environmental pollution, over consuming natural resources, escalating the effects of carbon footprints along with economic disparity and social exclusion caused the reason to develop a sustainable development strategy. Sustainable Development concept is established due to over consuming resources after the industrial revolution and risk of lacking or finishing those resources for future generations. In an essay by Thomas Robert Malthus (1766-1834) predicted that World population will eventually starve or at the least minimal level of subsistence due to the growth of the population. Growth of the technology and the production made his prediction stand still. The book “The Limits to Growth” by (Meadows, 1972) argues the depletion of nonrenewable resources will make an impact on the supply to the continuous growing demand. Because of ongoing debate on resources, population growth and consumption UN general secretary appointed the Brundtland Commission in 1983 which eventually lead to the UN conference on Environment and Development. (UNCED). “Our Common Future” the report published by Brundtland Commission which includes the most recognized definition on Sustainable development. “Sustainable Development is a development that meets the needs of the present without compromising the ability of future generations to meet their own needs” There were key outputs of UNCED summit in 1992. Those were The Rio Declaration, Agenda 21 and Commission of Sustainable Development. Sustainable Development Goals in 2015 was evolved from the plan of agenda 21 in 1992. Agenda 21 got 40 chapters mainly in 4 sections; Social and Economic dimensions, Conservation and Management of Resources for development, Strengthening the Role of Major groups and Means of Implementation Agenda 21 was evolved as the Millennium Development Goals in year 2000 which contained 8 goals to be achieved in 2015. The goals are Eradicate extreme poverty Achieve universal primary education Promote gender equality Reduce child mortality Improve maternal health Combat HIV/AIDS, malaria and other diseases Ensure environmental sustainability and Develop a global partnership for development. After ending Millennium development goals in 2015, Sustainable Development Goals (SDGs) were introduced on targeting 2030. There are 17 goals. No Poverty Zero Hunger Good Health and Well-being Quality Education Gender Equality Clean Water and Sanitation Affordable and Clean Energy Decent Work and Economic Growth Industry, Innovation and Infrastructure Reduced Inequality Sustainable Cities and Communities Responsible Consumption and Production Climate Action Life Below Water Life on Land Peace and Justice Strong Institutions Partnerships to achieve the Goal (Source – https://www.un.org/development/desa/disabilities/envision2030.html) As an industry one of the continuously fastest growing within the last few decades and the potential to influence most parts of the world simultaneously “Sustainable Tourism” concept was developed to coincide with “Sustainable Development” This essay is focused on discussing the ways of sustainable approach to Tourism benefit people and future generations at the same time. According to UNWTO, the Sustainable Tourism is defined as follows; “Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”  Key elements of the definition highlights. Make optimal use of natural resources while maintaining essential ecological processes and helping to conserve natural heritage and biodiversity. Respect the host communities, culture, identity and facilitate to inter-cultural understanding and tolerance Providing a socio-economic benefit to all stakeholders that are fairly distributed. Whilst SDGs are directly mentioned in the Tourism Industry in 3 of its goals (Goal no 8, 12 & 14) as one of the fastest growing industries in the World, Tourism Industry can support of implementing most SDG Goals. For an example, Goal No 01- End poverty in all its forms everywhere; could be achieved by expanding economic benefits of tourism industry with host communities. Countries which are below the poverty line has a bigger share in tourism arrivals within the last two decades. As an industry, which has high engagement with people has a higher opportunity of distributing its financial and other advantages with its communities. Rather than waiting for a spillover effect from an industry, tourism industry has more possibility of getting direct advantages to the country’s entire population. The benefits to its host community will have a direct impact back to the industry as the quality of the human touch will be increased. SDG 8 Decent Work and Economic growth could be achieved while supporting entrepreneurship, innovation, creativity and small- and medium-sized enterprises which is covered in SDG 8.3. The human touch of the tourism industry is highly valued and which may lead to increase the employment opportunities in the society. Tourism industry promotes cultures. While most of the other Economic development activities can harm to local culture, customs, history and heritage, Tourism Industry promotes those to its clients as a product. This will indirectly conserve some vulnerable social practices and conserve history and heritage as an economic product. The damages could have been affected to some historical and cultural monuments needs to be avoided by limit over visitation and planned regulations. Experienced modern day visitors are genuinely support those conservation attempts if they are educated on the process. Sustainable practice will be constructively impact on cultural and heritage rather than as a threat. Beaches & sea are one of the most popular parts of the tourists all around the World. Conservation projects on sea animals is highly popular among tourists such as turtle conservation projects. The real sustainable impact needs to be monitored to get the best outcome from them. Since the conservation is the part of the tourism activity, the authorities do not need to allocate their funds for them. The advantages are mutually benefited. Well planned, sustainable approach will benefit both industry and community while sharing its economic and other paybacks at the same time. It will help to reduce the destructive effects on society while increasing its security for a long time. Tourism Industry of Sri Lanka The tourism industry is the 3rd Foreign Exchange earning source to the country at the moment. It responsible for

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Study on Potential of Visiting Sri Lanka from United Kingdom – Market Analysis

TABLE OF CONTENTS Introduction Outbound Tourism of United Kingdom British Holidaymakers and Sri Lankan Tourism Prospects and Key Challenges Recommendations and suggestions 01. Introduction on United Kingdom and Its Tourism Industry When it comes to travel and leisure industry, the United Kingdom (UK) ranks as originate place of industrial revolution two centuries ago. Mass scale leisure travelling also started from the United Kingdom in 1841 when Thomas Cook introduced the leisure trips to his customers. There onwards, industry expanded best known as “Travel & Hospitality Industry” expanding its limits to infinity. While travel & tourism industry is one of the economically valuable industries in the world, the population of the United Kingdom with 65 millions of people (0.008% of the world population) had been performing well in the travel industry who used to have the biggest empire on earth less than a century ago. United Kingdom is the fifth largest economy in the world, comprising 3.5% of world GDP. When it comes to tourism, United Kingdom is the 4th largest tourism spender in the world according to UNWTO report. There are 70 million foreign trips recorded from the country. 1.1 Historical Relationship Of Sri Lanka & United Kingdom & Colonial Effect On The Tourism Industry In Sri Lanka Sri Lanka used to be a historical centre for international trading. Hence, there are number of ancient references to Sri Lanka by foreigners who visited the country such as Iban Bathutha, Robert Knox etc. However basic infrastructure and faculties needed for travel and tourism industry were built during the colonial time. According to Fernando, S., Bandara, J., & Smith (2006) initial infrastructure and amenities were built but not specifically aiming at tourism. Some luxury accommodation was built colonial time planters, governors and other visitors. Those luxury accommodation facilities were converted to star class hotels which were later used for tourism and hospitality industry. Galleface Hotel; iconic city hotel of Colombo was built by four entrepreneurs in 1864 and later converted into a luxury hotel. Mount Lavinia Hotel has glorious story behind its creation by Sir Thomas Maitland who used to be the governor of Sri Lanka. The Grand Hotel is another fabulous colonial hotel located in Nuwaraeliya used to be a holiday home of the 5th Governor of Sri Lanka Sir Edward Barnes. Apart of these star class luxury hotels, there are several guest houses located all around the country which were built during the colonial period. Apart from the accommodation facilities which help to establish the industry, the other important factor established by the British colonials were the basic infrastructure facilities which were developed later. The road network and most importantly railway network was built by the British directly advances not only the tourism industry but also every industry of the country. 2. Outbound Tourism of United Kingdom As stated above, the United Kingdom is the place which originated the leisure travel to the World. Being the country which started the industrialisation and which used to have the biggest colonial empire in the world, the wealth belonged to British people allow them to travel, explore and relax abroad. According to the statistics taken from Office for National Statistics UK, from 1980 to 2016 number of visits by the UK residents have grown up from 17 million to nearly 71 million which is an average annual growth of 4%. Most significantly, the spending done abroad by the UK residents have grown up from £2738 million to £ 43000 which is 8% of annual growth. The growth rate of spending is drastical during 80’s and 90’s and it has a negative affect or slow increase just before and after the recession in 2009. Despite the slowdown in economic growth, European outbound travel has grown by 3%. Globally, United Kingdom is one of the top five spenders in outbound tourism. Outbound travel is increasing steadily in the United Kingdom along with domestic and inbound tourism. According to the Office for National Statistics of the UK, residents of the United Kingdom made 70.4 million outbound trips in 2016, which is a 7% increase compared to 2015. Trips taken as holiday remained the main purpose of the trip for UK outbound tourists in 2016 followed by visiting friends and relatives and business trips. According to the World Travel and Tourism Council, the outbound tourism expenditure of UK travelers crossed US$ 70 billion and is projected to reach US$ 102 billion by the end of 2024. The outbound travel sector in the United Kingdom provides employment on par with other well-known and recognized industries, such as food and electrical equipment manufacturing and machinery and equipment industries. Relatively, high disposable income per capita is expected to drive the United Kingdom’s outbound tourism sector. Baby Boomers, with more free time and money for travel, are the most important segment of the UK outbound travel sector. The baby boomer generation has topped the market share of the UK outbound travel sector mainly attributed to the recent changes in pension annuities. According to the International Passenger Survey, the residents of UK prefer July and August for travel abroad mainly due to the long school holidays. Other popular months are April, May, June, October and November. January to March is a popular time for single-week ski trips and winter sun breaks to cheap destinations, usually as an extra holiday. Along with the international airports, the United Kingdom has many regional airports offering international services to important destinations which include Manchester, Nottingham, East Midlands, Liverpool and Leeds. Medical tourism across the globe also faced difficulties in the last couple of years. Outbound medical tourism from Britain has recovered slowly after the recession. Factors including poor National Health Service delivery, problems with National Health Service dentistry, and objections and delays relating to National Health Service has encouraged the medical tourism. Reforms have helped boost the outbound tourism sector in the UK. The residents of the UK seek cheap medical treatment abroad and look for countries such as Poland and Bulgaria for medical help. However, factors such as

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Travel in Sri Lanka – All You Need to Know

Introduction About Sri Lanka This tiny country located in the deep south of Asia, just at the tip of India has a lot for the travellers around the World. This article is about all you want to know to travel in Sri Lanka.  Sri Lanka is a small tropical island located closer to the equator which guarantees bright sunshine throughout the year. Among hundreds of reasons to visit Sri Lanka, the following are few that will convince you why you should include Sri Lanka in your bucket list. Click here to ENQUIRE for a free travel proposal Why You Should Visit Sri Lanka Culture & Heritage of Sri Lanka Nature & Wildlife of Sri Lanka Hill Country Highlands of Sri Lanka​ Beaches in Sri Lanka​ Culture & Heritage of Sri Lanka Ancient Kingdom – North Central Dryzone Colonial Heritage Ancient Heritage – East & South East of Sri Lanka.​ Buddhist Temples & Culture & Heritage of Sri Lanka​ Underwater Life & Activities​ Sri Lanka inherits a rich cultural & historical heritage. The written history of the country goes back to more than 2500 years and there is evidence that this country was inhabited by humans even 5000 years ago. Sri Lankan ancient powerful kingdoms which had healthy diplomatic relationships with contemporary global powers such as Rome, Persia and India. But things changed when the country was colonised by three European empires ; Portugese, Dutch & British starting from 1505 to 1948. British were the only nation who controlled the entire country while the other two colonial nations controlled only the coastal stretch of the island.  Human settlements in the central hills of the country were started during the British colonial period mainly due to plantation industry and also the preferable English weather in Sri Lanka with mild heat. The most popular area for the Culture & Heritage of the country is the Cultural Triangle in Sri Lanka. This is the area where most of the ancient kingdoms were located before the western colonisation. If you are in love in history and heritage, you should not miss this part when you travel in Sri Lanka.  Ancient Kingdom – North Central Dryzone There are several historical ruins and monuments that can be witnessed in places such as Anuradhapura, the first kingdom of the country, Polonnaruwa, Sigiriya, Dambulla, Kurunegala & Kandy. Based on your choice, these well-known areas for Culture and Heritage and also some hidden less popularistic historical sites are located around the north central dry zone of Sri Lanka for you to visit. Colonial Heritage Since colonial administrations were placed towards the coastline of Sri Lanka, the colonial cultural monuments also located around the western coastal belt. Colombo city was named as the capital of Sri Lanka during the colonial period and therefore it has a large number of colonial heritage sites to visit. Forts built by Dutches are located all around the country while Galle Fort, Jaffna Fort, Matara Fort, and Colombo Fort are much popular among the travellers. Hill country capital – Nuwaraeliya used to be the administrative centre during the British colonial period, as it is the centre of the Tea Plantation of Sri Lanka. Several Colonial bungalows were converted as Luxury Boutique hotels as of today due to the beauty of those bungalows and their location. Ancient Heritage – East & South East of Sri Lanka.​ South Eastern cultural and historical places are something which has not been exposed to the travellers in Sri Lanka. According to the history, while the main kingdom had been controlling the country from the North Central area, whenever an invasion occured from an Indian kingdom, the kingdom had temporarily moved to the Southern Dry Zone areas. There are some ruins can be still seen around Yala and Monaragala areas. Most of those sites are not crowded with foriegn tourists and can visit the locations without any charges.  Buddhist Temples & Culture & Heritage of Sri Lanka​ If you have a conversation on the history, culture or heritage of Sri Lanka with a typical Sri Lankan, they normally tell you about the temples in Sri Lanka. This is due to two main reasons. One is Sri Lankan ancient kingdoms are very much attached to Buddhism and most of the historically preserved sites have some kind of religious background. Ex – Anuradhapura, the first kingdom of the country is the most sacred place among Sri Lankan Buddhists due to the Bo Tree of “Sri Maha Bodhiya” and other large stupa (Pagodas). If you are keen on visiting unpopular historical attractions in Sri Lanka, one of the best ways is to visit an ancient temple located anywhere in Sri Lanka and those temples are the route of an interesting ancient story of the area and place. Nature & Wildlife of Sri Lanka Sri Lankan Elephants National Parks in Sri Lanka How to fit in National Parks in Sri Lanka into your travel itinerary.​ Rainforests of Sri Lanka​ Birds Watching​ Sri Lanka is gifted with a unique nature & wildlife. Even though Sri Lanka is a small tropical island, compared to other countries, the rich biodiversity is unbeatable by any other country in the world. Diverse natural beauty has spread across the island and wildlife is mainly living in the dryzone of the country.  If you are a fan of wildlife & nature, I would like you to divide the Sri Lankan Nature & Wildlife into a few areas.  READ – Tour Operators & Travel Agents in Sri Lanka Sri Lankan Elephants One of the best God-gifted is the large population of Elephants in Sri Lanka. Elephants one of the most common reason of many people to travel in Sri Lanka. Sri Lanka has the third largest Elephant population in Asia after India & Myanmar.  According to the World Wild life Organisation, Sri Lankan elephants are the biggest among the Asian elephants. According to an archaeological research, there is a long history to the relationship with elephants and humans in Sri Lanka which goes beyond the prehistoric period. 

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Sri Lanka Travel & COVID-19

UPDATE – 18th March 2020 Bandaranayaka Airport of Sri Lanka, the only international Airport in the country has stopped arrival flights from 18th March 2020, 12 midnight onwards. This will effect untill 31st of March. Since the number of new COVID-19 positive patience are increased upto 50 (as on 18th March 2020), government of Sri Lanka is taking strict procedures to control the pandemic to spread in Sri Lanka. 12th March 2020 Sri Lankan government has suspended the on-arrival visa facility for all countries from 12th March 2020. Therefore anyone who is planning to visit Sri Lanka has to obtain the visa from online. Please visit http://www.eta.gov.lk/slvisa/ to apply online visa.  Sri Lanka found 1st local COVID-19-positive person on 12th March 2020. The person is a Tourist Guide who handle Italian Tour Groups. The country is following strict procedures to identify any new COVID-19-infected people around the country, especially from the people who are coming from other countries. COVID-19 INFECTED PEOPLE IN SRI LANKA Earlier, one Chinese national COVID-19 infected patient found inside the country who was a traveller from China and she was treated in a Sri Lankan hospital and fully recovered. The cured virus infected women was ceremonially sent back to China. Apart from the above incident, there were a number patients tested negative for COVID-19 tests who arrived from numerous countries to Sri Lanka. RELATIONSHIP WITH CHINA It is estimated that around 10,000 Chinese nationals are living in Sri Lanka and Chinese embassy has postponed their nationals to come back to the workplaces in Sri lanka after the Chinese new year season. China is the second highest tourism source of Sri Lanka but almost all the travel plans are cancelled due to the outbreak. Sri Lankan students who were studying in China (including the estates where COVID-19 heavily spread) are back in Sri Lanka and the quarantine process of 14 days was applied for the students who came from the high risk areas of CoronaVirus. None of the students were identified as corona infected and they are back to the families now. COVID-19 IS SPREADING ALL OVER THE WORLD As the Covid-19 is spreading all over the World, especially in South Korea, Iran & Italy, Sri Lankan authorities have introduced special measurements to control outbreak in Sri Lanka. Anyone who arrive from South Korea, Irand or Italy has to go through 14 days compulsory quarantine period in a special allocated place in Sri Lanka. It is also advised by the goverment any local who are coming from abraod to stay 14 days inside the home before come in to the society for day-today work.   IMPORTANT SOURCES Official Daily Situation Update from the Goverment of Sri Lanka is available here. TripAdvisor has a travel update on Covid-19 which is available here.

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